GMDC’s Customer Engagement Index (CEI) to ensure Customer Satisfaction

Ahmedabad, December 30, 2022: Gujarat Mineral Development Corporation (GMDC), a leading mining PSU enterprise and the largest lignite seller in the country, has launched a Customer Engagement Index (CEI), intending to promote active customer engagement and improve overallcustomer satisfaction, and will be implemented from January1, 2023. The CEI score will be calculated based on customers' mine-wise lignite booking performance during the preceding 6-fortnight allocation cycles. The score will be used to dynamically determine lignite quota allocation across customers in contrast to the current proportionate basis industry and registered capacity mechanism. It has been observedthat booking performance varies widely acrosscustomers despite equal proportions of allocation, indicating that customers' energy needs are constantly evolving. CEI-based allocation is a highly progressive move which will enable GMDC to meet these needs on an ongoing basis byensuring a more realistic allocation. While commenting on the CEI, Mr. RoopwantSingh, IAS, ManagingDirector, GMDC, said, "We at GMDC strive to ensure customer satisfaction through various initiatives and operations. The Customer Engagement Index (CEI) will offer us valuable insights into their preferences and requirements, reinforcing the relationship and engagement with our customers".

With the implementation of the CEI program, loyal customers with higher engagement will be rewarded throughhigher quota allocation. The CEI-based systemwill help preventa build- up of un-bookedvolumes and enable more accurateproduction planning and higher production capacity utilisation across mines. This, in turn, will help improve the overall operational efficiency and financial performance of GMDC.

Khanij Bhavan, 132 Ft. Ring Road, Near University Ground, Vastrapur, Ahmedabad, Gujarat, 380052

About GujaratMineral Development Corporation Limited (https://www.gmdcltd.com/en; BSE: 532181; NSE: GMDCLTD)

Gujarat Mineral Development Corporation Limited is one of the leading mining players in India. It is a State Public Undertaking of the Government of Gujarat. The state-owned company currently has five operational lignite mines located in Kutch, South Gujarat, and the Bhavnagar region. It is purportedly the largest merchantseller of lignite in the country.

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