Neel Writes
- Apr 23, 2023
- 2 min read

5 Best Market Research Companies Across the Globe to Help Your Business Succeed

If you're looking for the best market research companies to help your business succeed, you're in luck! Market research is essential for understanding your target audience, identifying new opportunities, and making data-driven decisions. Here are five of the best market research companies across the globe, along with their unique features and pricing options.

1. Nielsen - Nielsen is a global leader in market research, providing insights into consumer behaviour and media consumption. They offer a range of solutions for measuring and optimizing marketing campaigns, including audience measurement, advertising effectiveness, and brand tracking. Pricing varies based on the services selected.

2. Ipsos - Ipsos is a leading market research company with a presence in over 90 countries. They specialize in market and opinion research, social research, and corporate reputation. Their services include brand and advertising research, customer satisfaction research, and product and innovation research. Pricing varies based on the services selected.

3. GfK - GfK is a trusted provider of market and consumer insights, with a focus on technology, healthcare, and consumer goods. Their services include market sizing and forecasting, customer and brand insights, and retail and shopper insights. Pricing varies based on the services selected.

4. Kantar - Kantar is a data and insights company that helps businesses understand their customers and improve their performance. They offer a range of services, including brand strategy, customer experience, and media effectiveness. Pricing varies based on the services selected.

5. Forrester- Forrester is a research and advisory firm that helps businesses drive growth through customer obsession. They offer insights into customer experience, digital transformation, and emerging technologies. Their services include research reports, advisory services, and events. Pricing varies based on the services selected.

Sources:

Nielsen:

https://www.nielsen.com/us/en/

Ipsos:

https://www.ipsos.com/en

GFK:

https://www.gfk.com/

Kantar:

https://www.kantar.com/

Forrester:

https://go.forrester.com/

References: